It is important to monitor the progress of your email marketing campaign to know if your current strategy is effective or if there are any necessary changes you should make to increase productivity. There are some common mistakes that you can make when tracking your campaign. These mistakes can lead to misinformation, improper use of information, and potential losses. This blog explains some of them, along with tips to help you avoid them.
Neglecting Certain Statistics
Information like click-through rates and open rates is important for measuring the progress of your campaign. Although important, other information gotten from your tracking website should not be ignored. Each form of information obtained through tracking gives you feedback in various areas of your campaign, so no one should be ignored, so your campaign does not lack in any aspect.
Having No Clear Goals
In business, the sky is the limit. However, having specific …