Social media is a powerful digital marketing tool and has been for many years now. It is a place where we obtain most of our information, news and where we discover new fashion & jewellery brands. However, several small businesses are not sure how to use social media beneficially.
Fashion and the jewellery industry benefits massively from this great digital marketing method. The reason is that they can showcase their products with photo and video imagery. We don’t mean the flashy imagery that you see on your television either. Just the type of imagery that showcases your product. Furthermore, there is a lot more to social media than just imagery. Here are some tips for how your jewellery brand can benefit from social media.
Keep Your Social Media Updated
It is easy to forget about your social media platforms when you are running a business. However, businesses believe you need to constantly update your social media channels. There are many social media platforms out there to run your business on. Facebook and Instagram are the most common platforms for beauty and fashion brands.
A new platform that is great for these brands is TikTok. TikTok is a social media platform that uses videos as content, similar to vine if you remember that. All you need to do is around 2-3 social media posts a day for Facebook and Instagram, especially if you are a small business.
Show Off Your Customers
There is no harm in showing off your customers on your social media. However, make sure you ask for their permission as people might not want to be there. Additionally, some customers will post pictures online, tagging your company in the photo. If they do this, reshare the picture on your story.
On Instagram, there is a place where you can save your stories in an album. This would be the perfect place to share your customer wearing your product. Not only will it let people know that your business is trustworthy, but it will also show that previous customers rate your product.
Use Real Imagery
Modern-day advertising will use imagery that tends to have a lot of editing and green screening. However, we believe that if you want to capture the attention of your audience, use real imagery. Avoid using green screens for your photoshoot and use the background of your shop. Take short videos with different angles of a vintage jewellery piece. Nothing beats real imagery at the end of the day.
To Conclude
For a fashion or jewellery brand, social media can be a powerful tool for marketing your company. There are a lot of things that you can do that you probably did not even know before. A lot of smaller businesses will have giveaways which then raises awareness for their business, this is something else that you could do or offer some sort of discount code for your vintage emerald rings. Social media is great and if used correctly, it can be highly beneficial.